Logo Design

Growth is the idea behind any business. In order for a business to grow, it should be able to market its services or products to customers. A service without a brand or logo is like a child without a name. However beautiful or talented a child may be, it is the name which brings the recognition. It is a similar story for a brand.

In order to create a unique identity, branding of a product or service is very important. The first step in branding will be the creation of a logo. Logos are simply graphic representations or symbols of a company name, trademark or abbreviation and are used for instant recognition. A logo derives its meaning from symbolism and there is nothing conveyed directly. However in symbolism lies the power to attract and showcase the product or company might. A good logo must be instantly recognisable, must inspire trust, loyalty, admiration and an implied superiority. A good logo is basically a great concept or company value perfectly executed to convey the meaning in layman terms.

There are a lot of logo designers around but it is only the special ones who can creatively think out of the box, who will make a difference to your business. Nowadays, a number of websites are also available wherein the logos can be created online and this has helped many small and medium enterprises.

When designing a logo, consistency must be maintained so that it is easy to impress the human mind. It must be meaningful and easily recognisable as a symbol to stay in the minds of potential clients. Logos must be unique and be designed to stand the test of time since the entire business revolves around a logo. Further, the logo as such must be scalable since it is likely to be used that it in any place right from a letterhead to a bill board during the course of marketing. In the aesthetic sense, a unity is required among the different elements and good colour contrast in order to be easy on the eyes.

Thus logo design is a complex process defining the very soul of your business. Further, client requirements and company values must be clearly understood and the industry and competitors must be researched in detail before work is started.

In many cases, the customers are so carried away by the Logo and brand that they simply forget who is exactly behind it. It is this blind trust that should be gained and in many cases, it is the logo and the recognition that commands more money than the brand or service itself. Honesty is thus very important as it will take even lesser time for the brand to be hated by individuals if the product quality does not match customer expectations.

Learn Japanese – Your First Trip to Japan

Learn Japanese easily! When you first visit Japan, people will probably ask you if you’ve been there before. You’ll want to tell them, “It’s my first visit to Japan.” You’ll also want to be able to ask others whether they have visited Japan before. Once you get past this step, it’s critical that you know whether to use formal or informal Japanese. And, you’ve got to use them both correctly. This Beginner Japanese article teaches you how to use hajimete (“for the first time”) and other important words you’ll use when you talk about your first trip to Japan. You’ll also find an indispensable review of Japanese formal and informal speech and an explanation of when to use each one. Don’t miss the awesome chart and practice sentences in this Beginner Japanese article!

Vocabulary: In this article, you’ll learn the following words and phrases:

moo - “already” (adverb)

tsuku - “to arrive at, to reach” (verb 1)

okiru - “to wake up, to get up” (verb 2)

yoku - “well, very”

tsukareru - “to get tired” (verb 2)

sama - (pol) “Mr.” or “Mrs.”

aruku - “to walk” (verb 1)

hajimete - “for the first time”

nikkei - “Japanese descent”

Burajiru - “Brazil”

umareru - “to be born” (verb 2)

sodatsu - “to be raised” (verb 1)

mago - “grandchild”

Jitsu wa – “the truth is, actually”

Grammar: In this article, you’ll learn the following words and phrases:

Useful Vocabulary and Phrases

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yoku

“well”


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Yoku is the adverbial form of the adjective yoi or ii (“good”), and it means “well, nicely, properly,” or “often.”

*For more information on adverbial form see Nihongo Doojoo: Beginner Series Season 4 Article 5

For Example:

  1. Yoku dekimashita.
    “Well done!”
    Literal translation: “Could do well.”
  2. Yoku tabemashita.
    “( I ) ate a lot.”
    Literal translation: “Ate well.”

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nikkei

“Japanese descent”


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The first Chinese character means “sun, day,” or “Japan.” The second Chinese character means “lineage, system,” or “group.” When the name of a country follows, it refers descent. However, it is nikkei that describes Japanese descent, not nihon-kei.

  1. Correct: nikkei Burajiru-jin
  2. Incorrect: nihonkei Burajiru-jin

For Example:

  1. Nikkei peruu-jin
    “Japanese Peruvian”
  2. Mekishiko kei amerika-jin
    “Mexican American”
  3. Furansu kei kanada-jin
    “French Canadian”

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umareru – “to be born”

sodatsu – “to be raised, to grow up”

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The particle de follows the place one was born or raised. Check the usage in the examples.

For Example:

  1. “I was born in Mexico.”
    (Watashi wa) Mekishiko de umaremashita.
  2. “I grew up in France.”
    (Watashi wa) Furansu de sodachimashita.
  3. “I was born and raised in Japan.”
    (Watashi wa) Nihon de umarete, nihon de sodachimashita.
    (Watashi wa) Nihon de umarete, sodachimashita.

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hajimete

“for the first time, first time”


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Hajimete is an adverb, so we generally use it with a verb. However, to mention that it is one’s first time experiencing something, we use the sentence structure “[ noun ] wa hajimete desu.”

For Example:

  1. (Watashi wa) hajimete nihon ni kimashita.
    “I came to Japan for the first time.”
  2. Nihon wa hajimete desu.
    “It’s my first time in Japan.”
  3. Nihon wa hajimete desu ka.
    “Is it your first time in Japan?”

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Grammar Review

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In this article, we are going to learn more about formal and informal speech by reviewing the past tense of a verb.

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“I’m tired.”

Formal:
Tsukaremashita.

Informal:
Tsukareta.

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How to create the formal past form of a verb:

  1. Change the verb into its corresponding -masu form.
  2. Drop -masu and add -mashita.

For more information see Nihongo Doojoo: Newbie Series Style You and Beyond Article 23

For Example:

Dictionary Form / -masu Form / Formal Past Form

aruku / arukimasu / arukimashita

neru / nemasu / nemashita

How to create the informal past form of a verb

  1. Change the verb into its corresponding -te form.
  2. Drop -te and add -ta.

For more information see Nihongo Doojoo: Beginner Series Article 24

For Example:

Dictionary Form / -te Form / Informal Past Form (-ta form)

aruku / aruite / aruita

sodatsu / sodatte / sodatta

okiru / okite / okita

neru / nete / neta

umareru / umarete / umareta

suru / shite / shita

kuru / kite / kita

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Review:

Please rewrite the sentences in informal form.


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  1. Watashi wa Burajiru de umaremashita.
    ___________________________________________________________________
  2. Watashi wa Burajiru de sodachimashita.
    ___________________________________________________________________
  3. Kyoo wa yoku arukimashita yo.
    ___________________________________________________________________
  4. Nihon ni hajimete kimashita.
    ___________________________________________________________________

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Please rewrite the sentences in formal form.

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  1. Kamakura ni itta.
    ____________________________________________________________________
  2. Yoku, neta.
    ____________________________________________________________________
  3. Kinoo nani shita?
    ____________________________________________________________________

History of Exercise Equipment

The history of exercise equipment dates back to the time of early civilization. Before that, the need for survival kept people in pretty good shape regardless of whether they were hunters, gatherers, or farmers. When they started living in large groups and specializing, their day-to-day workload changed and for many, the need for exercise was born. Fitness training began with the early Greeks when Hippocrates wrote “that which is used develops, and that which is not used wastes away.” In other words, use it or lose it.

Physical training was introduced by way of two kinds of competition that arose between groups of people — games and war. Military conflict and athletic competition between city-states created the need for gymnasiums, calisthenics, strength training and exercise equipment.

Early exercise equipment consisted primarily of weights and tools for gymnastic training. Stones, sandbags, water jars, various yokes and bars made up the components of early weight training equipment. Early gymnastic tools were precursors of modern equipment consisting of swings with bars, ropes and rings. A variety of solid balls were used for coordination and strength training as well. Running and calisthenics were commonly used to develop coordination and stamina. Extra power and speed was developed by running up and down hills and mountains.

Much later, the Greek physician Galen described strength training using an early type of dumbbell. But the history of exercise equipment doesn’t really begin until the late 19th century with the appearance of the barbell. Early barbells were made with hollow globes filled with water or sand. About the same time, modern gymnastic training equipment came into being in Germany with Friedrich Jahn’s equipment that included wooden horses, balance beams and parallel bars.

Serious exercise equipment started appearing in the late 18th and 19th centuries. The first stationary bicycle was produced in the 18th century and was a large machine that worked both the arms and the legs. The first rowing machine appeared in the mid 19th century, and looked like the midsection of a boat.

Later in the early 20th century came machines to improve physical fitness. Many of the machines were adapted from earlier applications. The treadmill, for example, was initially invented with industrial applications in mind, during a time when steam engines were not practical and before electric motors were in widespread use. Later it and other weight and pulley systems were adapted for use in gymnasiums as exercise equipment and as features to improve safety for strength training. By 1933 the treadmill was in widespread use and in 1952 was being used in medical applications.

Also in the 1950s, Jack LaLanne created several new exercise machines including the cable pulley machine, the Smith machine, used in weight training, and the leg extension machine.

The step treadmill hit the market in 1983. It was a revolving staircase, similar to an escalator and called the stairmaster. Modern step machines with individual foot platforms came shortly afterward with the development of the stairmaster 4000 in 1986. These machines provided an excellent cardio workout along with lower body strength training.

Finally, the history of exercise equipment comes to the development of modern home gym equipment including universal machines like the Solo-flex and Bowflex, along with devices like the mini-stairstepper. The mini-stairstepper is a device that provides all the advantages of the step treadmill in a small portable device that can be easily moved and stored.

After the Bowflex and the mini-stairstepper, what new wonders will be added to the history of exercise equipment? No doubt, there is a cadre of inventors all working diligently to show us, and to take their place in history.

The Numerous Benefits of SEO Services

There are numerous benefits of SEO services and using SEO services provided by a professional and experienced SEO company can help your business to scale new heights in online marketing and search engine rankings. Search engine optimization services are customizable and cost-effective and there are numerous types that include:

SEO Copy-writing

Internet Marketing

Website Redesign

Link Building

Social Media Optimization

Email Campaigns

Reputation Management

Each of the solutions mentioned above should be provided in a systematic manner so that they will give your business the maximum advantage.

SEO services should be provided by companies that have a vast amount of experience in the various elements involved in the complex world of SEO. This experience coupled with the close relationship that you should have with your SEO company, ensures that any SEO service you pay for do not prove to pointless and should also mean that your SEO services do not lose focus.

Finding a company that provides flexible and client-friendly website optimization can bring you huge advantages as these solutions can be tailor-made for your needs. Ultimately you will get more traffic through your website which can mean increased conversions. This will be as a result of positive rankings in the major search engines like Google, Bing and Yahoo. It doesn’t take a genius to realize that all this together will lead to a higher return on investment.

When SEO services are working for you, you should always be ready to capitalize on innovations and fresh marketing opportunities. Your SEO Company should be looking out for changes in search engine algorithms and should also be able to identify new opportunities such as social media opportunities. As and when these changes and new opportunities appear you can react quickly and capitalize on them if you SEO Services Company is taking care of your search engine optimization correctly.

SEO copy-writing services will take care of the content in your web pages, blogs and articles and should ensure that they are user-friendly and informative and are also optimized for keywords. They should also ensure that the content of your web pages is worthy of social sharing and is something that visitors will find useful and even share the information with the friends and followers. This can be a vital means of generating back-links.

Social Media Optimization is becoming increasingly important and web designers should make your website user-friendly by adding the relevant social media buttons. You can also provide social sharing opportunities from your shopping carts on E Commerce websites and internet marketing experts at your SEO Company should be able to identify new and diverse advertising opportunities. These can include pay-per-click, banner advertising, email campaigns, click-through-ads and many more.

A professional SEO company should know that all these processes are interrelated and should ensure that they are integrated efficiently for the best results and to provide you with the best return on your investment in SEO services.